the Block

Spike Lee vaccinates Brooklyn
Uber - NY - SoHo Domination - 05-24-21.j

Uber US


45% of Americans do not have a reliable means of transport to a health centre to get the COVID vaccine. Uber has donated 10 million rides to ensure that underserved communities across the US are able to access the vaccine.

The campaign, starring Spike Lee and directed by Tyler Mitchell, saw the Academy Award winner visit his own Brooklyn block. Spike emphasises that nobody should have to miss out on an appointment just because they cannot afford a ride, or because of their address, income or skin colour. Uber is encouraging millions of Americans to come together as communities to help close the inequlity gap in order for everyone to get vaccinated.

The campaign is running on TV, online and social media across the US.