Welcome to New School
The laptop for new school thinkers.
To help Chromebook standout in a saturated personal computer market we enlisted a team of new school thinkers to champion Google's new school laptop.
We teamed up with with celebrity chef Dan Hong, Olympic skateboarder Poppy Star Olsen and fashion designer Jenny Kee to front our campaign and spread our new school mindset that 'anyone can Chromebook' regardless of generation, gender, race, age, sex, ability, sexuality, socio-economics or geography’.
Leaning into bold primary colours, the art direction features vibrant accents that draw the eye and link the work synonymously to the Google brand.
The campaign went live across all google owned social channels, Spotify, YouTube, digital display and OOH. Chromebook passion projects for each new school thinker are to be launched in 2021.